For their new tech hub in San Francisco, Bloomberg wanted to create a space that embodied their status as an established and innovative technology company. No ping-pong tables, silkscreened inspirational posters, or playroom-inspired spaces. Bloomberg is not a startup, but a mature leader in the technology space.
Situated in the art deco 140 New Montgomery building, Iwamoto Scott’s space design honors its history yet is also modern and sophisticated. Volume extended its narrative through a visual identity of wayfinding and environmental graphics.